My brilliant, talented, accomplished friend reached out to me for support as he vulnerably shared that he was scared about a presentation he was giving to a large client of his. He texted, “I’m terrified and have serious imposter syndrome kicking my ass.” I wasn’t surprised although most who know him would be. All they see is his seemingly effortless ability and savant-like talent when it comes to helping others find the right words to brand themselves in the most positive way. He can cut through the noise in others’ heads that keep them confused and stops them from acting. He hears a voice audible to only him that tells him what, at that moment, would be of most benefit to hear. His doubt wasn’t surprising because all through our almost 30-year friendship, he felt like an imposter because his very behaviors and talents people raved about were so natural, he felt he couldn’t take credit for them. He has built a business where he averages $20,000+ per month per client and he sometimes feels he is undeserving because the expectations are easy for him to meet. In his heart, he knows he has earned it; it’s his head that is the problem, as most of us can relate.